archive for April, 2014

Here are five ways we’ll let you use us.

 (And there are plenty more where these came from.)

ben-hur-sea

Don’t worry — we get weekends off.

1. You realize your great product is sitting in a less-than-great package. Use us to design the great packaging your great product deserves.

2. Despite your best brainstorming efforts, your new product remains nameless. Use us to develop a name that gives your product a distinct identity in the marketplace.

3. Customers aren’t sure which of your products to select at the store. Use us to create attractive, effective point-of-sale materials that eliminate the guesswork for the customer.

4. Your old company logo is looking pretty, well, old. Use us to update it, visually linking your solid heritage to your forward-looking attitude.

5. Your website isn’t as user-friendly as it needs to be. Use us to make it both easier to navigate and easier on the eyes.

That’s for starters. There are literally dozens of ways you can use a good marketing and design partner with years of experience (i.e., us).

So go ahead; tap us for whatever you need. We don’t mind being used.

We’ll show you five more ways you can use us in an upcoming post.

Palette, Palate and Pallet

Hi. Dave here.Screen Shot 2014-04-14 at 1.22.07 PM

As the agency’s proofreader, I’ve caught and corrected all kinds of mistakes.

Lately, I’ve seen one particular boo-boo zinging even super smart people (both here and elsewhere). So let’s kick it to the curb once and
for all.

Palette = an artist’s tool or an array of colors

Palate = the back of the roof of your mouth

Pallet = a wooden thing you put heavy stuff on

Okay, so how can we keep them straight?

“Palette” is kinda French-looking, so there’s an “artsy” sense to it.

“Palate” is only one letter different from “plate,” which ties into food and eating.

“Pallet” is pretty close to “mallet,” which you could find lying near a pallet in a warehouse.

Pretty easy, huh? Hope this helps.

(For a thorough list of avoidable word crimes like this one, check out this very entertaining video by “Weird Al” Yankovic.)