How Amy designed a charming book cover

Amy Wessel, a graphic designer on our staff, recently had the opportunity to put her skills to work designing the cover for a self-published book by a local author, Mary Kay Mayer.

The book – entitled From Diapers to Dresses: How a mother’s past helped to shape her daughters’ futures – chronicles how the author used her grandmother’s folk wisdom to guide her parenting decisions and to convey important life lessons to her three daughters.

Amy describes her experience with the project:

Mary knew from the start that she wanted the main focus of the cover to be a dress that her grandmother had made for her. So I developed several ideas that centered around the dress and Mary chose the one she liked best.

Along the way, we discussed incorporating additional prop items and personal photographs into the layout, but in the end we decided to keep it simple and just use the dress.

Mary liked the idea of using an illustration rather than a photograph of the dress. As the book is intended for moms, not children, I was concerned about any illustration that appeared too “childlike.” So I used a combination of photography, hand illustration and Photoshop brush techniques to produce an image that has a childlike quality but is still firmly rooted in reality.

The background colors were chosen to complement the colors of the dress. The font combination was chosen to convey a whimsical yet sophisticated feeling.

The book is available at amazon.com here.

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