As the agency’s proofreader, I’ve caught and corrected all kinds of mistakes.
Lately, I’ve seen one particular boo-boo zinging even super smart people (both here and elsewhere). So let’s kick it to the curb once and
Palette = an artist’s tool or an array of colors
Palate = the back of the roof of your mouth
Pallet = a wooden thing you put heavy stuff on
Okay, so how can we keep them straight?
“Palette” is kinda French-looking, so there’s an “artsy” sense to it.
“Palate” is only one letter different from “plate,” which ties into food and eating.
“Pallet” is pretty close to “mallet,” which you could find lying near a pallet in a warehouse.
Pretty easy, huh? Hope this helps.